Speaking at the event, Gautam Singhania, Chairman and Managing Director of Raymond Limited stated, “The new logo and the mnemonic are a derivative of the brand’s ethos of creating and celebrating the young Indian male, who exudes confidence and is a natural leader. Park Avenue has believed in a holistic approach to achieving this look in its customers by providing them the entire range of business clothing and accessories, in addition to personal care products”.

He added, “Eyewear is yet another significant category that accessorizes and completes the look. It impacts the appearance of the person and Park Avenue launches their range of eye wear today. The style quotient of the Park Avenue man is thus complete. Park Avenue eye wear aims to take advantage of the minimal participation by players in the category in the mid-price segment. This is especially attractive for this category because Park Avenue eye wear is a stylish polarized range, unlike its peers.”

Park Avenue is a pioneer in launching apparel in addition to the eye-wear range and the new logo; Park Avenue also announced its foray into business casual wear. Commenting on their foray into the world of business casuals, Mr Shreyas Joshi, President, Raymond Apparel Limited said, “Given the increasing number of new age professionals in India and the growing preference for easy dressing in the workspace, Park Avenue has added to its business wear range a chain of relaxed clothing through the “Dress Casuals” range. While the colors are a lot bolder - with yellows, orange, khakis, to purples, aqua, blue and green – the finish is washed and the fits and cuts are contemporary and stylish, giving it a young feel”.

This brand new approach marks the beginning of Park Avenue’s entry into a new consumer segment and a dressing category for the Indian male – business casuals.

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