Monginis, the Mumbai-based bakery chain plans to take its overall store tally to more than 600 by the end of this year.In an exclusive interaction with IndiaRetailing, Virendra Ghole, marketing head, Monginis Foods Pvt Ltd (India), says, “Currently, we operate a total of 540 exclusive cake shops spread across 37 cities in India. By the end of this fiscal, we plan to add another 20 stores and have plans to cross the tally of 600 cake shops by the end of this calendar year.”
"For the new stores, we are looking at an average carpet area of 200 sq.ft,” he adds.
Calling Mumbai the most profitable market for the brand, Ghole says, “It is the city from where we began our operations; in terms of revenue, it is almost twice as attractive as the others.”
Monginis covers a full retail space of over 1,25,000 sq.ft. To one side from exclusive stores, Monginis' baked goodies are also offered in the course of a retail network of around 20,000 stores across the country.
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