India's leading leather brand, Hidesign, has partnered with Infibeam.com to revamp its online presence in India. Through the new alliance, Infibeam.com's technology platform will power http://hidesign.com offering a wide range of merchandise for men & women. As part of the agreement, Infibeam.com will also manage the eCommerce infrastructure, and search engine optimization for the site.

Speaking on the alliance, Mr. Vikas Kapur, International Director, Hidesign, who oversees Hidesign's website and e-marketing initiatives said "Hidesign's online website caters to a clientele that is diverse and distributed across the globe. We are delighted to launch a brand new website in association with our eCommerce partner Infibeam.com. Some of the highlights of the new website include an information rich shopping experience, search engine friendliness, and most important of all easy navigation & checkout." He added, "The fresh look & feel is true to our identity as a global fashion brand. The new website also includes a unique section presenting the history and timeline of Hidesign through a nice visual sketch."

On the launch of the new website, Mr. Ajay Chandra, VP Brand Stores, Infibeam.com, added, "Hidesign is one of the foremost Indian luxury brands renowned internationally. We are proud to announce our partnership with Hidesign to run their online website using Infibeam's eCommerce technology. The awesome collection of leather products from Hidesign with high resolution images on the site are a treat for the fashion connoisseurs around the world.

The store selection includes workbags for the office, totes for the new age woman, travel bags and stylish wallets. The leather goods & accessories from Hidesign also come in various shades of colors such as red, bronze and bottle green in addition to the classic black. The online store will help customers choose from a wide range of our bags, wallets and accessories. Through the online store, customers will also be able buy or gift Hidesign gift vouchers which are redeemable at all Hidesign's offline stores. Currently, the website caters only to Indian customers but will be opened up for international market in the next three months.

The incomparable quality of Hidesign products with the user friendly shopping experience on the website, makes the store, one of a kind. The online store is bound to augment the choices for leather goods shopping. Check out the Spring Summer 10 Collection on the site.

About Hidesign.com:
Hidesign is a leading leather goods manufacturer, founded by Dilip Kapur at Puducherry in 1978. Hidesign had its roots from a two-man workshop and is today, a company of 3,000 spread all over the world. In the past 30 years, it has remained focused on innovation, based on the heritage of craftsmanship. The brand currently operates over 50 stores in India and about 10 stores overseas.

About Infibeam.com:
Infibeam.com owns and operates an e-commerce retail portal www.infibeam.com as well as customized products portal www.picsquare.com. The company also provides e-commerce and interactive marketing services to brands, retailers and media companies in India and internationally.

The company's technology services include e-commerce engine with a set of configurable features that enables Web store functionality, such as product presentation, merchandising, shopping cart, and checkout. It also offers Web store management tools to manage the Web stores administration, product and catalog content, and reporting; Web infrastructure and managed hosting; order management and processing; and reporting and analytics services.

In addition, the company provides fulfillment services, customer care services, interactive marketing services, and online advertising and design services. Infibeam.com was founded in 2007 and is headquartered in Ahmedabad, Gujarat.

Mattel has launched 'Barbie H20 Design Studio Doll'. Barbie's this range lets you explore your creativity and dress your best friend Barbie in your own customized designs and patterns.

Barbie has been a true 'style icon and an inspiration' for most young girls across the world. Barbie has constantly evolved her look and made an emphatic fashion statement; be it her hairstyle, accessories and clothes. Taking this a step forward Barbie has introduced the new and innovative 'Barbie H20 Design Studio Doll'. This exciting range lets you explore your creativity and dress your best friend Barbie in your own customized designs and patterns.

All you need to do is add water to the design tools, then spray, stencil, stamp, and draw right on Barbie fashions and see designs “magically” appear! Once the design is dry you can have fun redesigning all over again with new patterns and prints. So collect the 'Barbie H20 Design Studio Doll' from a store near you today and indulge in a fun-filled, easy & mess free water play.

'Barbie H20 Design Studio Doll' allows girls to customize and transform Barbie fashions over and over again for tons of fashion fun and be a fashion designer! 'Barbie H20 Design Studio Doll' pack includes additional fashion for Barbie, design tools such as the water pen tool, spray bottle, stamp and stencils which help you to transform and dress up your Barbie in your customized design.

Barbie H2O Design Studio Doll Available at Rs. 999.

Source: Barbie

Europe's most successful women's apparel brand Vero Moda opened its doors to India's glamour capital today at The Palladium, High Street Phoenix, Mumbai. A brand designed for the contemporary fashion conscious women, Vero Moda invited women from all walks of life to be styled "The Vero Moda Way" by the chic Dia Mirza, Uber Cool Fashion Designer Rocky S and Supermodel Jesse Randhawa.

[Insert number of people] fashion lovers thronged the store to meet the celebrities, receive first hand styling tips and the first 100 shoppers went home with a free designer garment.

Speaking at the launch Mr. Vineet Gautam, Country Head, Bestseller Retail India said, "Vero Moda is a contemporary international fashion brand with a classic twist that has a charming appeal for women all over the world. In a constant endeavour to bring the latest fashion trends to India, Vero Moda will offer new styles every week straight from the doorsteps of European Fashion."

Bollywood designer Rocky S commented, "The ambience and presentation of the Vero Moda store epitomizes luxury and fashion at its best. It is heartening to see the exhilarating interest for Vero Moda; it is the one brand that gives Indian women the chance to follow fashion on their own terms with affordable options to mix and match styles. It is India's connection to the up-to-date fashion trends across Europe."

The chic and elegant Dia Mirza gave styling tips to young girls and women at the store. "The Indian Fashionistas want to express themselves and the range here at Vero Moda gives them the chance to experiment, yet follow fashion closely. Vero Moda is the fashion destination for women who are classy yet dynamic. Vero Moda has the range to fit all situations and fancy feminine moods."

The store extends its hospitality to its patrons over the weekend with visits from Shamita Singha, Manish Malhotra and Lara Datta who will interact with shoppers and guests to give them styling and fashion tips. The discounts and offers also continue throughout the weekend.

Source: Vero Moda

Infibeam.com announces 'The Books Quiz' Contest for book lovers. The contest questions will be posted on a daily basis. Participants are required to post the correct answer to be eligible for the lucky draw.

The Books Quiz Contest will follow the daily quiz pattern. Fascinating questions pertaining to books from diverse genres will be posted on the Infibeam wall on Facebook. Participants that know the correct answer will have to post their replies on the Infibeam wall. One lucky winner will take home a surprise gift that will make him/her come back for more. Yes, the Books Quiz Contest is at its enticing best.

Simple, straightforward and twisted questions will be an integral aspect. So, if you think you are an ardent reader, do participate in the quiz. The Books Quiz Contest is a no frills and full fun platform. Play on and get lucky to be the winner of the surprise goodies in store.

About Infibeam.com
Infibeam.com owns and operates an e-commerce retail portal www.infibeam.com as well as customized products portal www.picsquare.com. The company also provides e-commerce and interactive marketing services to brands, retailers and media companies in India and internationally.

The company's technology services include e-commerce engine with a set of configurable features that enables Web store functionality, such as product presentation, merchandising, shopping cart, and checkout. It also offers Web store management tools to manage the Web stores administration, product and catalog content, and reporting; Web infrastructure and managed hosting; order management and processing; and reporting and analytics services.

In addition, the company provides fulfillment services, customer care services, interactive marketing services, and online advertising and design services. Infibeam.com was founded in 2007 and is headquartered in Ahmedabad, Gujarat.

The conventional paper books will take a back seat as the world looks towards more environment friendly options. With eBook Readers reigning in as the latest in thing in technology for bibliophiles, there is an increased demand for Indian eBooks and other digitized content. Keeping pace with its innovation in the books world, Infibeam.com has initiated a digital platform that will provide Indian authors and publishers an additional channel to reach out to book readers.

Speaking on the pioneering initiative, Ms. Neeru Sharma, Director, Corporate Development, Infibeam.com said, "In January 2010, we launched an eBooks store on Infibeam.com with a selection of 1 lac eBooks and followed it up with our green initiative - a Reading Device called Infibeam Pi. At that time, we promised our customers, that we will continue to add more eBooks, especially Indian content, in our online store. Today, we have launched a digital content platform for Indian publishers and authors to digitize their content and make it easily available to book lovers all around the world with full rights management built in". She added, "We have partnered with many publishers to increase the eBook selection via this platform".

The digital platform comprises of an automated setup for digitization of paper books and other physical content. The solution will provide digital books in various formats including pdf, epub and mobi formats. Content delivery and usage will be restricted to authorized buyers through digital rights management (DRM). The digital books will initially be sold through Infibeam.com's eBooks store. Infibeam's digital venture will also act as a digital distribution channel for other websites, and will provide Print On Demand (POD) service as well.

Readers of Indian literature can look forward to digitized version of 'out of print books' and content in Indian languages such as Sanskrit being made available through the digital platform. Read books in an eco-friendly and a techo-friendly way - Buy an Infibeam Pi!

About Infibeam.com
Infibeam.com owns and operates an e-commerce retail portal www.infibeam.com as well as customized products portal www.picsquare.com. The company also provides e-commerce and interactive marketing services to brands, retailers and media companies in India and internationally.

The company's technology services include e-commerce engine with a set of configurable features that enables Web store functionality, such as product presentation, merchandising, shopping cart, and checkout. It also offers Web store management tools to manage the Web stores administration, product and catalog content, and reporting; Web infrastructure and managed hosting; order management and processing; and reporting and analytics services.

In addition, the company provides fulfillment services, customer care services, interactive marketing services, and online advertising and design services. Infibeam.com was founded in 2007 and is headquartered in Ahmedabad, Gujarat.

Mother's Day is a world renowned festival, dedicated to the most wonderful woman on earth. A mother is special not merely because she loves us but also because she is the only one who is capable of loving us selflessly. Her place is special and can never be replaced.

Mother's day is predominantly celebrated in the west on the second Sunday of May, it is made special with thoughtful gifts. Mother's day gifts from Infibeam.com are an ideal bet to make the event special.

The Mother's day gifts store is profuse with fabulous gifts for moms, who deserve nothing but the best. The comprehensive product display includes flowers, chocolates, scrumptious cakes, cookies and combo gifts, apparel, jewelry and a striking array of curios. What's more, exclusive skincare products to indulge mothers with and attractive hampers complete the gifting experience.

Personalized Mother's Day gifts and gift vouchers are a new-age gifting option. In addition to these gifts, customers may choose from a wide range of electronic gadgets, home appliances and exquisite home decor. Same day delivery, midnight delivery and every hour and day delivery options add panache to the mother's day gifts store. Make this mother's day a very special one with well chosen gifts from an impressive array.

About Infibeam.com:
Infibeam.com owns and operates an e-commerce retail portal www.infibeam.com as well as customized products portal http://www.picsquare.com/. The company also provides e-commerce and interactive marketing services to brands, retailers and media companies in India and internationally.

The company's technology services include e-commerce engine with a set of configurable features that enables Web store functionality, such as product presentation, merchandising, shopping cart, and checkout. It also offers Web store management tools to manage the Web stores administration, product and catalog content, and reporting; Web infrastructure and managed hosting; order management and processing; and reporting and analytics services.

In addition, the company provides fulfillment services, customer care services, interactive marketing services, and online advertising and design services. Infibeam.com was founded in 2007 and is headquartered in Ahmedabad, Gujarat.