Capital Jewels, the first ever flagship store of D’damas has been unveiled in New Delhi, India. Spanning 1,000 square feet, the new store marks the beginning of a new phase of aggressive expansion for the brand across the country. The design of the new D’damas showroom features artistic use of materials, and accent lighting to give the look and feel of a luxury retail space.
The store features a unique merchandising segmentation of sub-brands, zoning and continuous display, making it easier for consumer to select and buy jewellery for all occasions.
The Delhi store has been launched via the franchise route. According to the company, it sets the trend for the look and feel for all future D’damas stores across India.
D’damas aims to open 50 franchisee stores by March 2011 and 100 by December 2011. D’damas is one of India’s major diamond jewellery brands and is part of Gitanjali Group.
The store features a unique merchandising segmentation of sub-brands, zoning and continuous display, making it easier for consumer to select and buy jewellery for all occasions.
The Delhi store has been launched via the franchise route. According to the company, it sets the trend for the look and feel for all future D’damas stores across India.
D’damas aims to open 50 franchisee stores by March 2011 and 100 by December 2011. D’damas is one of India’s major diamond jewellery brands and is part of Gitanjali Group.
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