Europe's most successful women's apparel brand Vero Moda opened its doors to India's glamour capital today at The Palladium, High Street Phoenix, Mumbai. A brand designed for the contemporary fashion conscious women, Vero Moda invited women from all walks of life to be styled "The Vero Moda Way" by the chic Dia Mirza, Uber Cool Fashion Designer Rocky S and Supermodel Jesse Randhawa.

[Insert number of people] fashion lovers thronged the store to meet the celebrities, receive first hand styling tips and the first 100 shoppers went home with a free designer garment.

Speaking at the launch Mr. Vineet Gautam, Country Head, Bestseller Retail India said, "Vero Moda is a contemporary international fashion brand with a classic twist that has a charming appeal for women all over the world. In a constant endeavour to bring the latest fashion trends to India, Vero Moda will offer new styles every week straight from the doorsteps of European Fashion."

Bollywood designer Rocky S commented, "The ambience and presentation of the Vero Moda store epitomizes luxury and fashion at its best. It is heartening to see the exhilarating interest for Vero Moda; it is the one brand that gives Indian women the chance to follow fashion on their own terms with affordable options to mix and match styles. It is India's connection to the up-to-date fashion trends across Europe."

The chic and elegant Dia Mirza gave styling tips to young girls and women at the store. "The Indian Fashionistas want to express themselves and the range here at Vero Moda gives them the chance to experiment, yet follow fashion closely. Vero Moda is the fashion destination for women who are classy yet dynamic. Vero Moda has the range to fit all situations and fancy feminine moods."

The store extends its hospitality to its patrons over the weekend with visits from Shamita Singha, Manish Malhotra and Lara Datta who will interact with shoppers and guests to give them styling and fashion tips. The discounts and offers also continue throughout the weekend.

Source: Vero Moda

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