Watches have become more of an accessory and is often used in styling the attire. The fashion conscious youth of today are adept in finding accessories that complement the latest in fashion. Wouldn't it be nice to have a cost effective watch that would serve it purpose and be light on the wallet as well? Fastrack watches from Titan are one of the trendy categories of watches that are best suited for the fashion conscious youth.
Titan Fastrack belongs to the fashion watches category and was first launched in 1998. In order to keep up with the ever evolving fashion trends, Titan came up with the Titan Fastrack watches collection. Fastrack Watches are characterized with innovative technology and a fresh sense of style. It became an instant rage with the youth. Fastrack Watches are known to contribute 4% value to the Titan portfolio and the popularity has forever been on the rise.
Watches in India are segment specific; with the women’s, men’s and youth segments being most popular. The latter segment was launched with the name 'Fastrack Campus watches'. These titan watches have been inspired from adventure sports and the trendy campus life.
The innovative styling adds allure to the 'much in vogue' Fastrack watches and there are plenty of models to choose from. Although primarily targeted at the youth, there a few watches that are ideal for all age groups. Their versatility has added to their growing popularity, putting them on the list of ‘must have’ for many Indians.
By: Amrith K.A.
Best Selling Fastrack Watches in India:
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The subject of love has inspired poets, writers and all those people that got lucky in life. A nicely written letter is by far the least expensive gift and curios, flowers and other presents second that. People in love are on a constant search for love gifts that are one of a kind and special. On of the hugely popular gifts in the unique love gifts category are personalized gifts.
Love gifts are not only unique but also convey the message of love in the most special way. They require thinking, selection and preparation, before zeroing in on the ideal purchase. Calendars, coffee mugs, and apparel may serve as the template for customization. Pictures and personal messages could get personalized on the templates to obtain unique love gifts.
Personalized gifts are ideal for loved ones, family and a special some one as well. Online marts and more so, those that cater to photography and customization of photographs have a vital role to play in the rising popularity of these unique love gifts. These love gifts are simple, not exorbitantly priced and the personal touch makes it a priceless gift for the person you love the most.
By:Amrith K.A.
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Perfume is defined as a volatile liquid that diffuses a fragrant odor. They have gained immense popularity as gifts for almost all occasions. Perfumes may be broadly categorized as womens perfume, mens perfume and unisex perfume. Depending on their chemical composition however, they are categorized as perfume, Eau de Perfume, Eau de Toilette and Eau de Cologne.
Perfumes are more popular as gifts, be it for a spouse, friend or that special someone. They are appropriately termed as gifts that spread the fragrance of love. There is a wide array of womens perfume available in the market today. Scientific intervention is only going to add to the existing miscellany of womens perfume.
Mens perfumes are slightly stronger in fragrance with woody odors and make ideal gifts for brother, fiancé and depending on the scent, to elderly people as well. There is a plethora of brands available and most retain the names of the particular designers. Shopping online for perfumes is a good bet, especially if you want the perfume to be delivered to the recipient. Knowing the exact fragrance would certainly be a plus. So, log on to online marts that cater to a wide range of buyers and choose the perfect gift for the person you love.
By: Amrith K.A.
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Sarees are symbolic of the traditions of India, so much so that, this traditional attire epitomizes the Indian woman. The types of Indian saree are as diverse as the cultural exuberance. Each region has a particular pattern, specific to that place, giving rise to yet another example of the rich and varied cultural manifestation of the country.
The Indian saree is a vibrant confluence of tradition, simplicity and elegance. Be it the heavy kanjeevarm sarees from the south, or the kantha work sarees from the east, the Indian saree sure has a way of enthralling the wearer. Advancement in sericulture has paved way for silk fabrics and silk saree is one of the most popular silk clothing in India. There are several hallmark brands that are considered top notch quality in the silk saree category.
Indian saree is not only popular in India but in the recent past, has attained global acclaim. The online marts have made their procurement easy. Irrespective of the part of the globe the shopper is situated in, traditional Indian saree may be procured in the most hassle free manner. So if you have been contemplating a traditional gift for someone special, do log in to these marts to check out what they have for you. You are bound to be spoilt for choice.
By: Amrith K.A.
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PA Time Industries, the creator and owner of Maxima, India's 2nd largest selling watch brand, has announced the launch of an dazzling new range of watches named SSTEELE, which has over 50 distinct models ranging from classy and elegant to daring and glamorous. Primarily targeted towards the young males and females in urban and semi-urban areas, the impressive SSTEELE watches are made up of pure stainless steel. SSTEELE watches have the distinct imagery, up-market contemporary feel and the attitude that the young Indians will surely find irresistible.
According to Mr. Manjot Purewal, Director, PA Time Industries, "We are extremely excited to launch our SSTEELE range of watches. We expect SSTEELE to turn out to be a trendsetter and yet another key milestone in the success story of our company. We are confident that SSTEELE will capture the imagination of young Indians across all major cities and smaller towns in the country."
The SSTEELE range of watches incorporates PA Time Industries' commitment to quality and has been designed by renowned international watch designers in Hong Kong. These watches are being manufactured at the facilities of PA Time Industries both in Hong Kong and India. The company plans to refresh the entire SSTEELE range from season to season and introduce new models while phasing out the old ones.
The SSTEELE range of watches from PA Time industries is a result of an extensive 2-years research by the company on the demographic profile, aspirations and wants of its target audience.
"Our research revealed that the aspirations of India's youth remain the same across different tiers of cities. The research also revealed that European designs are much in demand, which till now was primarily being catered to by the grey market without any assurance to quality or after sales service. We are confident that our contemporary designs with European class and feel will be appreciated by the youth in the country and will provide us with the leverage to capture further market share,' added Mr. Purewal.
PA Time Industries intends to ramp up its branding, sales and marketing activities through comprehensive marketing activities, both above and below the line, so as to effectively get across its message to its target audiences. The company’s marketing plans for the current year include advertising in print and TV media, participating in industry and consumer exhibitions, road shows, shop-in-shop tie-ups amongst others.
"The objective is to create, reinforce and sustain the brand equity for SSTEELE by creating the right marketing mix in terms of product, price, promotion and place (Channel)," Mr. Purewal further added.
PA Time Industries has already put a robust distribution network in place for the SSTEELE range of watches and will make them available in over 50 key cities and towns across the country in the first phase. In the second phase, the company will expand the reach to over 30 more cities and towns by the end of this financial year.
"PA Time Industries is well renowned for its innovation, technology, quality, cutting – edge design and the sheer variety of its watches. It is time for us to reinforce these characteristics to our customers while showcasing our value proposition on product performance and the service capacity of the company and enable it to touch new heights of success," concluded Mr. Purewal.
Source: news.Infibeam
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