Bangalore, April, 22 2009: Bhagawad Gita is one of the most scared and religious scriptures of Hinduism. It is also described as a practical, self-contained guide to life. Tanishq, India’s largest branded jewellery retail chain, riding on their design expertise and urge for continuous product innovation, today, launched the World’s Smallest Bhagwad Gita in the form of a Pendant.
The pendant with Bhagwad Gita inscribed can be seen under a 20X microscope and can be read under a 200X microscope. All the 18 chapters of Bhagwad Gita are inscripted in 24K gold (purest form of gold) on a 1 cm sq. tablet, which is developed into a pendant. This 22K gold pendant is available in 6 variants. The Gita Pendant will be available by 22nd April 2009, at select Tanishq outlets across the country.
Talking on the occasion of launch, Mr. Sandeep Kulhalli, Vice President, Tanishq said, "We at Tanishq always aim to offer the best and unique products with innovative and contemporary designs. This year on the occasion of Akshaya Trithiya we are offering this auspicious Bhagwat Gita Pendant for our valued customers. We are confident that this auspicious piece of jewellery will be one of the prized possessions for our consumers".
With the launch of this pendant, Tanishq also has entered the "Nano" race by offering product that is designed using Nano technology. Professor Pawan Sinha from Massachusetts Institute of Technology (MIT), USA, has created this Bhagwad Gita tablet. He has patented the technology. Professor Sinha holds a Limca Book of Records for creating the smallest Bible (1/4th cm sq tablet). Professor Sinha is also the co-founder of Project Prakash, an NGO which helps in correcting congenital cataract in children. A certain portion of the proceeds from the sale of this pendant will be donated towards the project.
Tanishq jewellery, from the Tata Group, has been synonymous with superior craftsmanship, exclusive designs and guaranteed product quality. It has built for itself the envious reputation of being the only jewellery brand in the country that strives to understand the Indian woman and provide her with jewellery that meets her traditional and contemporary aspirations and desires.
About Tanishq
Tanishq, India's only national jeweler offers gold and gem-set jewellery (in 22 and 18 karat gold) in over 5000 traditional, western and fusion looks. The jewellery is manufactured in a fully integrated manufacturing plant with state-of-the-art equipment. The Tanishq retail chain currently includes 115 exclusive boutiques in 75 cities, making it India's first and largest jewellery retail store chain.
Best Selling Pendants:
Books on Bhagwad Gita:
Bhagavad-Gita as It is
The Bhagavad Gita
The Bhagavad-Gita: Krishna's Counsel in Time of War
The pendant with Bhagwad Gita inscribed can be seen under a 20X microscope and can be read under a 200X microscope. All the 18 chapters of Bhagwad Gita are inscripted in 24K gold (purest form of gold) on a 1 cm sq. tablet, which is developed into a pendant. This 22K gold pendant is available in 6 variants. The Gita Pendant will be available by 22nd April 2009, at select Tanishq outlets across the country.
Talking on the occasion of launch, Mr. Sandeep Kulhalli, Vice President, Tanishq said, "We at Tanishq always aim to offer the best and unique products with innovative and contemporary designs. This year on the occasion of Akshaya Trithiya we are offering this auspicious Bhagwat Gita Pendant for our valued customers. We are confident that this auspicious piece of jewellery will be one of the prized possessions for our consumers".
With the launch of this pendant, Tanishq also has entered the "Nano" race by offering product that is designed using Nano technology. Professor Pawan Sinha from Massachusetts Institute of Technology (MIT), USA, has created this Bhagwad Gita tablet. He has patented the technology. Professor Sinha holds a Limca Book of Records for creating the smallest Bible (1/4th cm sq tablet). Professor Sinha is also the co-founder of Project Prakash, an NGO which helps in correcting congenital cataract in children. A certain portion of the proceeds from the sale of this pendant will be donated towards the project.
Tanishq jewellery, from the Tata Group, has been synonymous with superior craftsmanship, exclusive designs and guaranteed product quality. It has built for itself the envious reputation of being the only jewellery brand in the country that strives to understand the Indian woman and provide her with jewellery that meets her traditional and contemporary aspirations and desires.
About Tanishq
Tanishq, India's only national jeweler offers gold and gem-set jewellery (in 22 and 18 karat gold) in over 5000 traditional, western and fusion looks. The jewellery is manufactured in a fully integrated manufacturing plant with state-of-the-art equipment. The Tanishq retail chain currently includes 115 exclusive boutiques in 75 cities, making it India's first and largest jewellery retail store chain.
Best Selling Pendants:
Books on Bhagwad Gita:
Bhagavad-Gita as It is
The Bhagavad Gita
The Bhagavad-Gita: Krishna's Counsel in Time of War
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