All Panasonic India ads will now feature Bollywood actor Ranbir Kapoor as the brand ambassador for consumer goods giant.
The 26-year-old actor would be promoting Panasonic's VIERA LCD TVs and Plasma TVs as well as television and home theatre brands across India.
Speaking on the occasion, Ranbir said that he is much honored to be the brand ambassador of the reputed company and revealed that he would even go out of his way to promote the products of the brand through his movies.
According to Manish Sharma, head of marketing at Panasonic India Pvt Ltd (consumer electronics and home appliances), the company zeroed in on Ranbir because "he matched the brand personality of being an established personality. He also fulfilled that criteria of 'creating excitement', 'having a competent personality', 'a premium brand himself' and 'a seasoned actor'.
As the brand ambassador, Ranbir would be involved in "communicating the brand values of the company through multi-media campaigns", the company official added.
A special commercial of the star will be aired on television soon.
Best selling LCD TVs:
Source: Infibeam.com News
Books on Panasonic
101 Cool Smartphone Techniques: Covers Series 60 Phones from Nokia, Samsung, Siemens, Panasonic, Sendo, and More!
Patterns Of Entrepreneurship
Fix Your Laser Printer and Save a Bundle
The 26-year-old actor would be promoting Panasonic's VIERA LCD TVs and Plasma TVs as well as television and home theatre brands across India.
Speaking on the occasion, Ranbir said that he is much honored to be the brand ambassador of the reputed company and revealed that he would even go out of his way to promote the products of the brand through his movies.According to Manish Sharma, head of marketing at Panasonic India Pvt Ltd (consumer electronics and home appliances), the company zeroed in on Ranbir because "he matched the brand personality of being an established personality. He also fulfilled that criteria of 'creating excitement', 'having a competent personality', 'a premium brand himself' and 'a seasoned actor'.
As the brand ambassador, Ranbir would be involved in "communicating the brand values of the company through multi-media campaigns", the company official added.A special commercial of the star will be aired on television soon.
Best selling LCD TVs:
Source: Infibeam.com News
Books on Panasonic
101 Cool Smartphone Techniques: Covers Series 60 Phones from Nokia, Samsung, Siemens, Panasonic, Sendo, and More!
Patterns Of Entrepreneurship
Fix Your Laser Printer and Save a Bundle
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